SophiaBlog

The Origin and Evolution of Black Friday

“Black Friday” originated in the United States and usually refers to the day after Thanksgiving (the fourth Thursday of November every year). The name originated in Philadelphia in the 1960s, describing the scene of traffic jams and chaos caused by a large number of consumers rushing in to shop. Later, retailers found that the sales on this day could help their financial situation turn from “deficit” to “profit”, so they called it “Black Friday”.

Nowadays, Black Friday has become a global shopping carnival day, not just in the United States. Major merchants will offer big discounts, and consumers will rush to buy goods on this day. With the development of e-commerce, the influence of Black Friday has also extended to online platforms. Many cross-border e-commerce companies, Amazon, Alibaba, Liuhuamall, etc. have also participated in it, providing a shopping feast for global consumers.

As China’s leading clothing wholesale platform, Liuhuamall has launched a limited-time wholesale promotion on Black Friday, bringing great discounts to global buyers. Whether you need fashionable women’s clothing (including Abaya, kaftan, Khimar, Burkini, Hijab, etc.) or casual men’s clothing, whether you need exquisite dresses or daily comfortable items, whether you need wholesale supply or personalized OEM/ODM, we can provide you with comprehensive choices and high-quality services. This Black Friday is not only a paradise for shoppers, but also a great opportunity for wholesalers!

The unique charm of China’s Singles’Day

Unlike Black Friday, China’s “Double Eleven Singles’ Day” originated from campus culture. In the 1990s, a group of students from Nanjing University designated November 11 as “Singles’ Day” because there were four “1s” in the date, which resembled a bachelor. This festival was originally a symbol of single people expressing themselves and partying, and later gradually evolved into a national and even global shopping festival.

Similarities and differences between the two shopping festivals

1. Black Friday originates from the Western Thanksgiving tradition, with a strong family reunion and festive atmosphere; Singles’Day reflects the creativity and unique consumption concept of Chinese young people’s culture.
2. Black Friday’s promotional form is mainly offline, supplemented by online, covering multiple fields such as electronic products, clothing, and home furnishings; Singles’ Day mainly relies on China’s powerful e-commerce platform, combined with new models such as live streaming and omni-channel promotions to attract consumer participation.
3. With the acceleration of internationalization, Black Friday and Singles’ Day have become important nodes for global shopping. Black Friday has a long history and a wider coverage; Singles’ Day is becoming a rising star with China’s huge consumer market and innovative technology.

For consumers, these shopping festivals are not only an opportunity to save money, but also a test of rational consumption; for merchants, they are important nodes for innovative marketing and expanding brand influence. In the future, with the development of the digital economy, these festivals will surely further promote the prosperity of global business, and will also have a profound impact on people’s consumption patterns and living habits.